The Winchester and TrueTimber Connection.

TrueTimber Strata

At Winchester Repeating Arms we are always on the watch for new product innovations that can enhance your hunting experience. And although TrueTimber camos aren't exactly new, they have proven to be a rising player in the camo business offering a look and comcealment that is hard to see in the field and easy to wear. 

The TrueTimber lineup includes a full selction of great patterns to fit your needs. Do a search here on to see the full selection of rifles and shotguns now available in these patterns. 

TrueTimber Viper Urban

TrueTimber DRT camo.

The story.

Strategically placed throughout the mixed hardwood and pine forest of Inman, South Carolina deer stands loom in the trees. It was from one of these quiet stands that our successful brand emerged in early 2005. TrueTimber’s founder and CEO, Rusty Sellars captured the ground beneath his deer stand on camera and brought the photo to his fabric mill for computer engraving and digital output. By capturing elements of brush, twigs, limbs, bark and leaves from their natural environment, a best-selling camouflage pattern was born. It was at that moment Rusty, his wife Paige and two sons; Hunter and Cody made a commitment to build a company dedicated to creating the industry’s most realistic camouflage patterns, using only the highest definition digital imagery available.

Over the course of the next 10 years, the Sellars family would build TrueTimber into a one stop shop for everything camouflage including; pattern design and licensing, textile printing, apparel wholesale and manufacturing, hydrographic film production, and even a retail store to sell products directly to local hunters.

Today, TrueTimber® products can be found in retailers accross the United States and Canada. It continues to be one of the fastest growing camouflage companies in the world.