2020 SHOT Show News and Updates.

Yes, the SHOT Show is a trade show. It drives many of you crazy that you can't attend like you would a consumer show. But it is still well worth checking in here on Winchesterguns.com during the show to get updates on all the new Winchester products. See them in action and decide which new guns you might be interested in. We hope you will join us. 

What is the SHOT Show? The annual SHOT Show is the "big show" . . . the "Super Bowl" of the firearms industry. It is where we officially introduce most of our new products to the hunting and shooting industry. And it is where we announce the exclusive SHOT Show Special guns -- some of the most interesting and rarest guns we make. Since it is a trade show this means attendance is limited to store buyers, store owners (and staff), the media and outdoor/gun writers. This is usually everyone's first chance to touch and work the new guns. And some writers and TV personalities even attended a special Winchester range day to try them out. The range day is when many of the articles on new products are researched -- and we provide the results here.

January 21-24, 2020.

Each year we do a walk-though of the Winchester Repeating Arms booth to give you a feel for what is going on at the show and an inside look at  the hottest new products. Throughout the week of the show, follow us on our social media channels for the latest stories.