What is the SHOT Show? The annual SHOT Show is the "big show" . . . the "Super Bowl" of the firearms industry. It is where we officially introduce most of our new products to the hunting and shooting industry. And it is where we announce the exclusive SHOT Show Special guns -- some of the most interesting and rarest guns we make. Since it is a trade show this means attendance is limited to store buyers, store owners (and staff), the media and outdoor/gun writers. This is usually everyone's first chance to touch and work the new guns. And some writers and TV personalities even attended a special Winchester range day to try them out. The range day is when many of the articles on new products are researched -- and we provide the results here.